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Ford to Use Cutting-Edge 3D Virtual Reality Tool to Design Better Cars

7/23/2019

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Harvey Goldstein stewards Harvest International Indonesia and is a director of Business-Link Consultancy headquartered in Singapore. For the past five decades, Harvey Goldstein has facilitated trade and direct foreign investments in Indonesia and other Southeast Asian countries. One of the major companies that he has helped facilitate business ventures is Ford Motor. 

One of the world’s largest companies with over $160 billion in sales in 2018, Ford Motor recently announced its adoption of the 3D virtual reality tool Gravity Sketch. At the Ford Design Studio in Dearborn, Michigan, a designer enters a room and uses a headset and controllers to design a 3D virtual reality car around himself, using gestures that, through motion tracking, imitates pen and paper sketching. 

Traditionally, automotive design starts with 2D sketching and transformed into a 3D model using computer-aided software. The process could take weeks unlike Gravity Sketch, which skips the 2D step and only takes a couple of hours. The designer can tailor the structure with a 360-degree view, resulting in a more occupant-centric and better-designed car.
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    Harvey Goldstein is an American executive who has almost five decades of experience doing business and creating jobs in Southeast Asia.

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