Goldstein’s client list includes Ford Motor Company, which reentered the country as Ford Motor Indonesia (FMI) around 2000. Since that time, FMI has developed a robust dealership business in the country and earned the top Indonesia ranking on J.D. Power Asia Pacific 2008 Sales Satisfaction Index survey. In February 2015, FMI kicked off its eighth Driving Skills for Life (DSFL) program.
Established in 2008 to address high traffic accident rates in Indonesia, the DSFL program offers no-cost drivers’ education courses and public training regarding safe and fuel-efficient driving. DSFL sessions employ hands-on and theoretical teaching methods and include such lessons as anticipating road conditions, avoiding speeding, using safety belts, and maintaining safe driving distances.
Previous participants in the program include business employees, special interest groups, car clubs, members of the media, and even FMI employees. Nearly 95,000 licensed drivers have participated since its Jakarta launch on August 25, 2008.
The 2015 DSFL program kicked off on February 11 with a campaign to extend the reach of driver safety events into areas surrounding Sabang and Merauke. In addition, FMI encouraged the Indonesian public to take part in its I Pledge to Drive Safe campaign by committing to execute safe and defensive driving techniques.
Ford’s DSFL program operates with assistance of the Asia Injury Prevention Foundation and the Indonesian Defensive Driving Center. It also receives support from the Ministry of Transportation and the Indonesian National Police.